Terms of Service

1. The service and who provides it

Adaise is provided by Digital Konsulterna Sweden AB (559172-8562), Malmskillnadsgatan 44A, 111 57 Stockholm, Sweden (info@adaise.com).

Adaise is a tool for businesses that connects a store or website with advertising platforms. It reads data from the accounts you connect, shows analytics and reports, suggests improvements, helps you create product feeds, media and campaign drafts, and carries out changes that you approve.

Adaise is offered to businesses, not to consumers.

2. Accounts and team members

• You must give correct information and keep your sign-in details secure.
• You are responsible for what happens in your account and for the people you invite and the roles you give them.
• Tell us at once at info@adaise.com if you suspect unauthorised use.

3. Connected platforms

Adaise works with Google Ads, Google Merchant Center, YouTube, Meta (Facebook and Instagram), WooCommerce and other services when you connect them. Your use of each platform is also governed by that platform’s own terms and policies, which you must follow, including:

• Google: the Google Ads Terms and Google Ads policies, and the Merchant Center policies.
• Meta: the Meta Terms, the Commercial Terms and the Advertising Standards.

You may only connect accounts that you own or are authorised to manage. You can disconnect a platform at any time, in Adaise or with the platform itself.

Adaise is an independent service. It is not made, sponsored or endorsed by Google, Meta or the other platforms. Their names and logos are their trademarks and are used only to show which services Adaise connects to.

4. Changes, approvals and ad spend

• Adaise does not change anything in your ad accounts unless a person on your side has approved the change. Before approval you see exactly what will change.
• You are responsible for the changes you approve, for your ads and their content, and for your budgets.
• Ad spend is billed to you directly by each platform under its terms. Adaise does not handle your ad spend and does not add fees or mark-ups to it.
• Spend caps and checks in Adaise reduce risk but do not replace the platforms’ own limits or your own review.

5. AI features

Some features use AI to write texts, analyse data, suggest changes or create images and video. AI can be wrong. You must review AI output before you use or publish it, and make sure it is true and follows the law and the platforms’ policies.

For goods and services with special rules (for example alcohol, tobacco and nicotine, medicines, financial services or gambling), Adaise may warn you, but you are responsible for your ads following the rules.

6. Your content and data

You keep all rights to your content and data, including product data, images, videos, brand material and data from your connected accounts. You give us the right to use them only to provide Adaise to you.

You must have the rights to the material you upload, and it must not break the law or anyone else’s rights.

Images and texts that Adaise creates for you may be used by you in your marketing. Because AI output can resemble other material, you are responsible for checking it before use.

7. Acceptable use

You may not use Adaise to:

• break the law or the policies of a connected platform;
• advertise illegal, misleading or discriminatory offers, or use data to discriminate or to make decisions about housing, employment, credit or insurance;
• access data or accounts you are not authorised to use;
• attack, overload, reverse engineer or bypass the security of Adaise;
• resell or give others access to Adaise without our written consent.

We may suspend access that breaks these rules or puts Adaise, our customers or the platforms at risk.

8. Pricing and credits

During the test period Adaise is free for the businesses we invite. We will offer paid subscriptions later. We will tell you the price and terms before anything costs money, and you choose whether to continue.

Some features, such as AI images and video, use credits. Every account receives a monthly allowance of free credits that does not roll over to the next month. Credits used for a task that fails are returned.

Adaise charges no fees based on your ad spend.

9. Availability and changes to the service

We work to keep Adaise available and secure, but we do not promise that it will always be available or free of errors. Some features are marked as in testing or under platform review, and may change.

We may change or develop Adaise. If we remove a feature you use, we will tell you in reasonable time.

10. Liability

Adaise is provided as it is. As far as the law allows, we are not liable for indirect losses, lost profit, lost revenue or lost data, or for results of ads or changes you have approved.

Our total liability under these terms is limited to the amount you have paid us in the twelve months before the claim, and to 10,000 SEK if you have not paid anything. These limits do not apply to wilful misconduct or gross negligence.

11. Termination

You can stop using Adaise at any time and ask us to close your account and delete your data, as described in our Privacy Policy.

We may end the agreement with 30 days’ notice, or at once if you seriously break these terms.

When the agreement ends we stop processing your data and delete it within ten days, and from backups within 14 days, except data we must keep by law.

12. Data processing terms

When Adaise processes personal data contained in the accounts and sources you connect (for example audience metadata, conversion data, customer reviews or other personal data in your platform accounts and product data), you are the controller and we are your processor. These terms are the data processing agreement under Article 28 of the GDPR and apply as part of the Terms of Service.

1. Subject and duration. We process the personal data to provide Adaise to you, for as long as the agreement is in force.
2. Instructions. We process the data only on your documented instructions. Your use of Adaise and the changes you approve are your instructions. We tell you if we believe an instruction breaks the law.
3. Confidentiality. Everyone who processes the data for us is bound by confidentiality.
4. Security. We take the technical and organisational measures described in the Privacy Policy, including encryption of traffic and access tokens, access control, separation between customers and logging.
5. Subprocessors. You approve the subprocessors listed in the Privacy Policy. We tell you before we add or replace a subprocessor, and you may object. We bind each subprocessor to the same obligations.
6. Help. We help you answer requests from data subjects and fulfil your obligations on security, breach notifications and impact assessments.
7. Breaches. We notify you without undue delay, and no later than 48 hours, after we become aware of a personal data breach affecting your data.
8. Deletion. When the agreement ends, or when you ask, we delete the personal data within ten days, and from backups within 14 days, unless the law requires us to keep it.
9. Audits. We make available the information needed to show that we follow these terms, and allow reasonable audits with reasonable notice.
10. Transfers. We transfer personal data outside the EU/EEA only with protection under Chapter V of the GDPR, such as the standard contractual clauses.
11. Platform data. Data from Google and Meta is processed only as these terms, our Privacy Policy and the platforms’ own terms allow.

13. Changes, governing law and contact

We may update these terms. We tell you about important changes at least 30 days before they apply. If you continue to use Adaise after that, the new terms apply.

Swedish law applies. Disputes are settled by Swedish courts, with Stockholm District Court as the first instance.

If a translation of these terms differs from the English version, the English version applies.

Contact: info@adaise.com, Digital Konsulterna Sweden AB, Malmskillnadsgatan 44A, 111 57 Stockholm, Sweden.